Are these challenges your brand back?

  • Your brand blends in with competitors
  • You’re unsure who your ideal customer is and how to reach them.
  • Your brand message feels inconsistent or unclear.
  • You’ve grown, but your brand hasn’t kept up.
  • You’re struggling to maintain brand consistency across platforms.
Let’s fix this

Other Agencies

Inconsistent Brand Positioning

Inconsistent Brand Positioning

Mixed messages across platforms lead to confused customers.

Reactive Strategy

Reactive Strategy

Constantly chasing trends and the new shiny object.

Lack of Differentiation

Lack of Differentiation

No clear distinction from competitions

Short-Term Focus

Short-Term Focus

No long-term strategy for sustainable growth

Paper & Prism

Strategic Brand Framework

Strategic Brand Framework

We define a clear, consistent brand identity.

Proactive Strategy

Proactive Strategy

Start with Why - and build from there.

Unique Positioning

Unique Positioning

Build a distinct market presence that sets you apart.

Sustainable Growth

Sustainable Growth

Develop a long-term strategy that scales with your business.

Start a conversation
For Startups

We’ll help you:

  • Identify your core value proposition.
  • Develop a consistent and memorable brand voice.
  • Create a scalable brand framework for long-term growth.
Book a free Strategy Call
For SMEs

We’ll help you:

  • Refine your positioning to reflect new business goals.
  • Strengthen brand consistency across platforms.
  • Develop a clear, modern identity that reflects your growth.
Book a free Strategy Call
For Mature brands

We’ll help you:

  • Reposition your brand for modern market standards.
  • Create a fresh, modern identity that appeals to today’s audience.
  • Maintain consistency without losing your legacy.
Book a free Strategy Call

We make simple

Through a proven strategy framework, we’ll help you:

Identify and connect with your target audience

Develop a consistent and memorable brand identity

Refine your messaging to reflect your business goals

Create a scalable framework for long-term brand consistency

How we make you

Listen

We dive deep to understand your business and audience.

Leverage

We create a tailored brand strategy that reflects your goals.

Launch

We build the assets and framework to ensure consistent brand delivery.

Lift

We refine and adjust based on real-world results.

by our clients

“Working with Paper & Prism on our rebranding was exceptional. They transformed our industrial packaging company’s brand and website to reflect our core values and value proposition. Their deep competitive research sharpened our positioning, ensuring our new branding resonates with customers and elevates our business. Outstanding work!”

Jay K S

Founder at HiLe Packaging, Singapore

“Paper & Prism team played a key role in defining Empauwer’s brand voice, expertly translating complex ideas into clear, effective messaging. Their ability to capture a company’s essence and express it with clarity is remarkable. Highly recommend this Branding Agency - you won’t be disappointed!”

Farida Charania

Co-Founder at Empauwer

“We at 27degrees West are thrilled to partner with Paper & Prism for our branding and website. The team demonstrated deep brand understanding, delivering exceptional results beyond our expectations. From visual design to naming, local market insights, and strategy - it was a masterclass in creativity and professionalism. Highly recommend them for any F&B or business project.”

Kiran and Rajan

IndusOne Holdings PTE (27degreeswest)

Why Paper & Prism?

30+

Proven success with 30+ brands across B2B, B2C, and Government sectors.

Insights-led strategy paired with creative excellence.

Focus on business impact, not just aesthetics or trends.

Fast execution with measurable results.

We are strategists and storytellers, united by a drive for building brands that resonate and endure. With expertise across Brand Positioning, Creative Strategy, and GTM Strategy, we’ve built a team that dives deep to understand your brand at its core and bring it to life with clarity, and purpose.

Come say Hi

FAQ

Brand strategy is the foundation of your brand’s identity, defining its purpose, unique positioning, and messaging. It involves a thorough study of the market, competition, and target audience to develop an optimal strategy to achieve your business goals.

Our deliverables usually include: Research & Insights presentations, Brand Dockets (including brand positioning, user personas, brand archetype and tone of voice), Brand Book/Guidelines (to ensure consistency across touchpoints), Messaging Framework, and Visual identity assets. Depending on the requirement, we also provide campaign ideation, content strategy and creative direction.

We are not your usual marketing agency - We help brands find clarity in a complex world. Whether you’re figuring out how to differentiate your brand in a crowded market, identify and connect with your ideal customer, or reposition your brand to match your evolving goals, we’re here to guide you. From crafting sharp, resonant brand messages to conceptualizing marketing campaigns and delivering strategic recommendations on branding and marketing initiatives, we ensure your brand not only stands out but also stays consistent as you grow.

A typical project with us involves in-depth discovery sessions, market research, and a deep dive into brand positioning, personality, and identity. This process typically takes 3 - 4 months, depending on the scope and complexity of the project, ensuring every detail aligns with your vision and objectives. We also conceptualize marketing campaigns and provide strategic recommendations tailored to your branding and marketing goals, fostering an ongoing collaboration to ensure your brand evolves and stays relevant in a dynamic market.

We focus on branding, but we work with trusted partners for your digital marketing, performance marketing, video production and PR needs.

We have helped launch several startups where we have been involved in the naming, focus group studies, identifying niches, and more. If you are not sure how we can help you, talk to us to find out!

We are brand strategy experts and any activity we do always starts with strategy. We have a network of partners for Marketing Execution, PR, Web Development, SEO, and Social Media Marketers. Combining our forces with these experts, allows us to give you the best results.